Following in the footsteps of Bengaluru, we decided to embark on branding our city, Ranchi. Kudos to Vinod Kumar for his innovative design for the Bengaluru logo, which cleverly incorporates a hidden message through contrasting elements. This inspired me to ponder what essential elements a city logo should have. Here are four critical questions to consider:
- Does it effectively represent the city's identity and culture?
- Is the design versatile enough for various applications, from newsletters to street installations?
- Can it remain recognizable and impactful in different sizes and formats?
- Does it evoke a sense of pride and connection among the city's residents?
To illustrate the importance of versatility, consider how a logo must adapt to various uses, from digital newsletters to physical structures that people can interact with. A scalable logo is crucial for maintaining consistency and impact across all mediums.
Impact
Got a tweet from City's District Magistrate to get in touch, was super close to implement this further.
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this case study was originally posted on medium click here to read further..