The branding project for "Sahitya - The Literary Club" of Delhi Technology University (DTU) was an exciting venture that involved creating a cohesive and visually appealing identity for the club. The goal was to develop a brand that reflects the club’s dedication to literature, creativity, and intellectual engagement among students.

Project URL: Sahitya - The Literary Club

Key Deliverables:

• Logo Design: Created a distinctive logo that embodies the essence of literature and creativity. The design incorporates elements like books, quills, and subtle literary motifs to resonate with the club’s mission.
• Brand Colors and Typography: Established a color palette and typography that exudes a scholarly and artistic vibe. The chosen colors and fonts were used consistently across all branding materials to ensure a unified look.

Technologies Used:

• Adobe Illustrator: Used for creating vector graphics, including the logo and other branding elements.

View the Project on Behance: Sahitya - The Literary Club