The "Save Bari Park" campaign was a grassroots movement aimed at preserving Bari Park in Ranchi, a beloved green space threatened by demolition and commercialization. This campaign was a rallying cry for the people of Ranchi to protect their park from being turned into a commercial hub, ensuring that future generations could enjoy its natural beauty and tranquility.
Objective:
The primary objective of the campaign was to prevent the commercial exploitation of Bari Park, which had been earmarked for demolition to make way for commercial developments. The campaign sought to raise awareness, mobilize community support, and influence local government decisions to save this vital green space.
Key Strategies:
Community Engagement: Conducted community meetings, rallies, and awareness drives to inform and engage the local population about the importance of preserving Bari Park. Media Campaign: Leveraged traditional and social media to spread the word, using impactful visuals and stories that highlighted the park's significance to the community. Petitions and Advocacy: Organized petition drives and met with local government officials to present the community's demand for preserving the park. Collaborations: Partnered with environmental organizations, local businesses, and influencers to strengthen the campaign’s reach and impact. Creative Approach:
Visual Identity:
Developed a compelling visual identity for the campaign, with the slogan "Save Bari Park" prominently displayed. The color green was used strategically to symbolize toxic commercialization, contrasting with the natural green of the park that the campaign aimed to protect. Storytelling: Shared personal stories and memories from local residents, emphasizing the park's role in the community's social and cultural fabric. Digital Engagement: Created an interactive website and social media pages to provide updates, share information, and gather support through digital channels.